Startups Vs Incumbents — How Davids Can Take On Goliaths

Startups are great at creating new markets, corporates are great at scaling them. But what about startups trying to win an existing market that has started growing? Logic would dictate that incumbents would always win given they have essentially infinitely more resources compared to the upstarts. Yet time and again history has shown that is not always the case. This article will analyze three case studies to illustrate practical principles on why David can defeat Goliath — on Goliath’s own turf. Case 1: Zoom vs Microsoft Zoom was founded in 2011 and raised a $100M series D in Jan 2017…...